The importance of video to any advertising budget cannot be overstated. If the medium is the message, the message your business should be getting is that without video, you will not have any kind of effective advertising.
In today’s fast paced, visual world, the status of video as a primary advertising tool is increasing, while other forms of advertisement (print, word of mouth) are gradually fading. A competent video advertising company understands that if your company is going to stay competitive, video advertising has to be a significant part of your budget. Below are just a few statistics that illuminate the cyclone-force importance of video advertising to grow your company.
In 2015 alone, the statistics on video marketing are as follows:
- 70% of marketing professionals report that video converts better than any other medium
- The average Internet user spends 88% more time on a website with video than on a website without video advertising
- 64% of consumers are more likely to buy a product after watching a video about it
- Using videos on landing pages can increase conversions by 80%. (A conversion, or to convert means to take an interested or potential buyer and turn them into a secured buyer)
- 59% of viewers will watch a video to completion that is less than one minute long. Despite all this, only 24% of brands are using online video to market their brand to consumers
Source: CodeFuel Monetization Blog; “Video Marketing Statistics for 2015”
Go with the Pros
Before we go any farther, let’s make some distinctions. Professionally produced videos created by individuals familiar with the trade is what you should be looking at. Anything else is literally a shot in the dark. You do not want to trust your brand marketing to anyone other than a pro, and a video services company that explains your product clearly are the pros your brand needs. Awareness, branding, brand affinity and brand advocacy all start with a professionally produced video that delineates the merits of your products and services over anybody else offering similar products.
A well shot and produced video leaves your potential clients with a good feeling about your company, (they took the time and the care!) another step toward gaining those coveted conversions. Believe me, your sales staff will thank you.
Epic Video Services offers all manner of video based advertising, from television advertising to web videos to videos specific to the mobile phone platform. We go out of our way to identify your target market or audience and craft an award quality advertising video geared toward them. Without an in-depth analysis of whom you are trying to sell to, and the product you are trying to sell, we could not create the advertising that will keep your sales staff happy and humming along.
The creative crew of editors, script writers, sound engineers and audio composers (yes, we can even create a jingle for you) all have the one goal in mind: to rocket your brand to the front of the pack and keep it there. In today’s high stakes, high pressure business world, you (and your company) have to take advantage of all the tools offered to you to get ahead and stay there. When you are ready to take that all important step into the world of video advertising, contact us.