Many companies use videos to convey a message. These videos often tell of their brand’s story and are a way to communicate with their target market.
Creating a corporate video is necessary, especially in this day and age. This video will define how the audience perceives the company and could potentially change their business for the better.
What Is a Corporate Video?
A corporate video is a short video that tells the story of a company. It acts as an introduction video or to communicate with the audience the brand or product they represent. These videos are promoted through different platforms like Youtube, Facebook, Twitter, and Instagram.
Why Is It Important to Create a Corporate Video?
There are plenty of reasons why you need to create a corporate video. Some of these reasons are listed below.
Increase Brand Awareness
A video is a great way to connect your audience with your brand and company. With today’s technology, the only way to capture a person’s attention for an extended period is by having a video. Corporate videos are the best way to reach your audience, whether your current clients or potential future clients.
Use Corporate Videos to Tell Your Story
Another reason to create a corporate video is to tell your story. Your story defines your brand and conveys what your company is about to your audience. If your company doesn’t have a story, you need to create one.
Brand Identity
A corporate video is a great way to keep your brand identity consistent. You can use this video as a promotional tool to keep your brand identity firm.
How Do I Plan a Corporate Video?
Businesses need to create a plan before they start to create their video. Each step needs to be taken into consideration before moving on. The following steps will help you create a plan to make your corporate video.
Step #1: Who is Your Audience?
The first step in planning is knowing your audience and what they like. For example, you are an eCommerce company that sells high-end watches. Your audience would be men around the age of 30-50.
Identifying your audience makes it easier for you to build the concept of the video. You will be aware of what will capture their attention and entice them.
Step #2: What is Your Message?
Now that you know your audience, you need to know what message you want to convey. The message doesn’t have to be deep or thought-provoking. It can be a short sentence summarizing what your company or brand is about.
For example, if you’re making a corporate video for an eCommerce brand, you can use the message, “we are the number one source for all your watch needs.”
Step #3: What is Your Tone?
The tone of your video is another important aspect to take into consideration. It’s important to choose a tone that is appropriate for your audience.
If you don’t know what tone is appropriate, you can look at other brands with similar audiences and see how they interact with their audience while using their product. Some examples of tones that are appropriate are: fun, professional, and educational.
Conclusion
A corporate video is a great way to reach your audience, tell your story, and increase your brand awareness. It’s important to plan out your video before you get to work. Making a plan will help you create a video that will help you reach your audience and increase your brand awareness.
For corporate video services, you can work with us at Epic Video Factory. We service the United States and Canada, making high-quality animated explainer videos for your needs. Contact us to start your video!
