Corporate Videos: All You Will Need to Know About Them

video production

Many companies use videos to convey a message. These videos often tell of their brand’s story and are a way to communicate with their target market.

Creating a corporate video is necessary, especially in this day and age. This video will define how the audience perceives the company and could potentially change their business for the better.

What Is a Corporate Video?

A corporate video is a short video that tells the story of a company. It acts as an introduction video or to communicate with the audience the brand or product they represent. These videos are promoted through different platforms like Youtube, Facebook, Twitter, and Instagram.

Why Is It Important to Create a Corporate Video?

There are plenty of reasons why you need to create a corporate video. Some of these reasons are listed below.

Increase Brand Awareness

A video is a great way to connect your audience with your brand and company. With today’s technology, the only way to capture a person’s attention for an extended period is by having a video. Corporate videos are the best way to reach your audience, whether your current clients or potential future clients.

Use Corporate Videos to Tell Your Story

Another reason to create a corporate video is to tell your story. Your story defines your brand and conveys what your company is about to your audience. If your company doesn’t have a story, you need to create one.

Brand Identity

A corporate video is a great way to keep your brand identity consistent. You can use this video as a promotional tool to keep your brand identity firm.

How Do I Plan a Corporate Video?

Businesses need to create a plan before they start to create their video. Each step needs to be taken into consideration before moving on. The following steps will help you create a plan to make your corporate video.

Step #1: Who is Your Audience?

The first step in planning is knowing your audience and what they like. For example, you are an eCommerce company that sells high-end watches. Your audience would be men around the age of 30-50.

Identifying your audience makes it easier for you to build the concept of the video. You will be aware of what will capture their attention and entice them.

Step #2: What is Your Message?

Now that you know your audience, you need to know what message you want to convey. The message doesn’t have to be deep or thought-provoking. It can be a short sentence summarizing what your company or brand is about.

For example, if you’re making a corporate video for an eCommerce brand, you can use the message, “we are the number one source for all your watch needs.”

Step #3: What is Your Tone?

The tone of your video is another important aspect to take into consideration. It’s important to choose a tone that is appropriate for your audience.

If you don’t know what tone is appropriate, you can look at other brands with similar audiences and see how they interact with their audience while using their product. Some examples of tones that are appropriate are: fun, professional, and educational.


A corporate video is a great way to reach your audience, tell your story, and increase your brand awareness. It’s important to plan out your video before you get to work. Making a plan will help you create a video that will help you reach your audience and increase your brand awareness.

For corporate video services, you can work with us at Epic Video Factory. We service the United States and Canada, making high-quality animated explainer videos for your needs. Contact us to start your video!

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Corporate Videos

Corporate Videos

We have told hundreds of stories, let us tell yours.

Corporate videos need to be captivating and professional.

That’s why you’ll be able to see some big clients on our website who have used this service. This platform is used by corporations to relay messages about their culture and offerings.

In today’s world, everything is about customer engagement. That’s another reason larger companies have turned to our corporate videos. 

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"The team at Epic Video was very professional and prompt with their service. We changed our minds a few times and they were very accommodating. The end product was extremely well produced. Thank you very much!"
Mask Group Corporate Videos
Media Suite

Industry Leading

There are several good reasons why our videos are industry leading and a favourite of the c-suite.

Our professionals take the time to understand your corporation from the outset. Through a series of phone calls and a questionnaire, we’re able to build up a detailed view of your corporate culture. The idea behind these videos is to make sure we tell the complete story in a short amount of time.

It all starts with us gathering the information we need.

Corporate Videos That Capture Your Target Market’s Attention

The high-quality videos that we put together are designed to capture the attention of your target market. Standing out from the competition in your vertical is all about supplying informative and entertaining video content. 

Effectively communicating the message that you want to send is our number one priority. It doesn’t matter whether you’re already established and want to expand the reach of your brand. Or, you might be a startup in the corporate tech space that needs to get the word out on your new products and/or services.

viralvideo Corporate Videos
"I cannot thank you enough for such a fantastic work! The video is amazing with great attention to detail. Thank you so much! It was definitely the right decision to work with your team of professionals."
Mask Group Corporate Videos
Simon Cardoza
Animated Explainer Video Production Services

Engage and Captivate

Either way our corporate videos are just the thing to engage and captivate. Take a look at some of the samples on our website. You’ll see that our creative team is only rivalled by our professional standards. Remember, you can have a corporate video in between 4 to 6 weeks that you will be able to use as long as you want.

Creating new fresh content is always a challenge for the corporate world. Videos are the perfect way to add a personal touch while you get your message across. A well-crafted video can do many things including bumping up your conversion rate.

Culture and Character

Telling the story of your brands’ history, culture and character are just some of the other things our corporate videos can do. These are the tools to get straight to the point and answer key questions. The corporate videos we produce also focus on benefits.

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