To ensure your business stays competitive in today’s business environment, you need to take advantage of every tool at your disposal. Everything from social media to websites is just some of the many things you can give yourself an edge over your competition, but one of the most important tools you can ever use is a corporate video.
Video, as you know, is incredibly popular for marketing. It is informative, fun, and engaging—the three hallmarks of great marketing content. That said, only a well-made corporate video will perform well, meaning that you need to know what you’re doing to make the most out of it.
So, how do you ensure your corporate videos are great? Here’s what you need to do:
1. Include Your Branding
That’s right, you must put your logo in your corporate video! Sure, it is a bit obvious, but it is more than just a legal requirement—it plays a big part in making your video effective.
Put your logo in the first few seconds of the video, preferably in a white box, and you will come across as professional and well-established, which is exactly what you want.
2. Make Your Video Informative
When it comes to corporate video, you have to keep one thing in mind: This is your chance to shine! You, your products, and your services are the stars of the show, so make sure you highlight them.
The best way to do this is by being informative. Share your knowledge about your products, services, and/or industry, and explain what makes your offering special. Your viewers will learn much, and they will be more likely to return to you if they feel your business is knowledgeable and informative!
3. Vary Your Content
There’s a reason every great corporate video has a sense of humour: It works. Your video should be as lighthearted and fun as possible, so make sure to include it.
Humour is incredibly engaging, and one of the most effective ways to keep your viewers engaged is by giving them something to chuckle at. This will give the video a more personal touch and will make the viewer feel more attached to you and your business, as well as less like they’re just another number in your email inbox.
4. Be Original
Consider this: The internet is a vast place, and you only have a few seconds to grab your viewers’ attention.
You can’t just show off your products and services, so make sure you make your video unique by introducing something new. Maybe you have a new product, or you’ve partnered with an organization, or maybe you have an intriguing way to show them your products. Whatever it may be, make sure to show it!
While it may seem like you have to do a lot, the most important thing to do is keep things simple. You provide an excellent service or product, so let your video do the rest! These four tips are great for getting you started on your corporate video, but if you need further help in making quality videos, don’t be afraid to reach out to professional video services for assistance!
Epic Video Factory is a custom animated explainer video production to help businesses enjoy profit-creating videos. If you are looking for video production in Ontario, work with us today!