Developing an Effective and Memorable Video Brand Identity

Today's marketers face the fundamental challenge of conveying a brand's message across several platforms while also capturing the brand's identity.  Most businesses fail because they either create one batch of visual material that is shared across all social and digital channels or personalize content to different audiences without preserving brand...

Here’s Why Viral Video Marketing is Great for Your Business

Video content is unquestionably king in the age of YouTube, Livestreams, Instagram Stories, and webinars. Year after year, more content marketers recognize the importance of incorporating video into their digital marketing strategy. Video content marketing can be used to advertise a product or service, increase customer engagement, and expand a...