Why Use Animated Video in Building a Social Media Presence

Animated Video

Since vision is our dominant sense, taking up half of our brain’s resources, and visual information is processed 60,000 times faster than text, it’s no surprise that 65 percent of people are visual learners. Ninety percent of the information transmitted to the brain is visual.

With so many videos competing for viewers’ attention, it’s getting harder for companies to stand out. Another talking head or a boring explainer video just won’t cut it. You need engagement, and animated video will help you get it.

Animation is often more effective than other types of visuals for several reasons:

1. Animation Retains the Audience’s Attention

The main objective of any social media post is to get the audience’s attention. Unanimously, people like to view animation because it is colourful and fun. For example, a video that explains the benefits of a business’s product or service is more internet-friendly than a static image or boring explainer video.

The movement, visuals and sound make animating a video a fun, immersive experience.

2. Animation Makes the Company Appear Modern and Professional

Social media allows companies to reach a larger audience than ever before. Your audience can be potential customers, fans or clients. Whatever the case, an animated video with a voice-over is a great way to introduce your business.

Sharing your video on Facebook, Twitter or email will grab the audience’s attention, which is essential for social media.

3. Animation Makes Marketing Fun

Video is more enjoyable than other types of content. They’re like mini-movies, probably because they get more views and engagement.

Animated videos are more memorable, which is why you’ll find them on nearly every social media page. They’re attention-getting and can get results.

To get started in social media marketing, you need a good video. For the sake of time and budget, animated videos are the best way to go.

4. Animation Makes Information Easy to Digest

Rather than squinting over a text-heavy sales page, internet users can watch an animated video that’s specifically designed to provide the information they need.

Just as a business’s website needs a user-friendly design, its animated videos should be just as easy to digest. When the viewer moves their cursor over the video, it will enlarge, and the controls are simple to understand.

The key is to keep the video short, sweet and to the point.

5. Animation Improves Engagement

Animated videos are shared more on social media. Research found that people are likelier to share animated videos than any other kind.

With animated videos, people love to share them, making them a great marketing tool. To get more people to follow your brand on social media, you need to have an engaging video ready to be shared.

People are likelier to share your video than an article or a text post, and they’ll remember you and your brand name.


As you can see, there are many reasons to use animated videos to promote your business. This is why over 80 per cent of marketers use animated videos to engage with their audience.

If you want to stand out in the crowd, the best way is to use an animated video. It will be easier to gain the audience’s attention, and they’ll remember your brand name.

Epic Video Factory creates custom animated explainer video production for companies in the United States and Canada. Our team of animated explainer video experts have crafted the perfect video message for businesses around the globe. 

Whether you’re established and want to build your brand bigger, or a startup that needs to get the word out to the world about your new product or service, we can create a video that gets noticed, gets clicks, builds your brand and creates a steady flow of sales. If you need animated video services in Toronto, look no further than Epic Video Factory! Get in touch with us now!

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