As in mainstream film, explainer video productions range widely in style and technique. Unlike mainstream film, however, the most popular style for explainer videos is animation. If you’re considering your stylistic options for an explainer video to represent your business, there are several reasons why animation might be the best way to go.
Businesses are constantly tweaking their message. There is risk involved when using live action if you one day want to update your explainer video or create an additional one. What if your actor has moved or majorly changed his or her appearance? Potential consumers expect consistency. Animation is consistent (i.e. Homer Simpson hasn’t aged in 25 years!). By using animation, you will not depend on any external factors.
Invite them into your unique world
By creating an explainer video, you are inviting potential customers into your world. Animation can present a world that is unique to your brand. You are showing audiences something that only you can provide, a vision that won’t have associations with the external world.
Animation represents endless possibilities. It is, after all, a medium tightly linked to childhood and imagination. You can have flying pigs, talking dogs, and characters exactly as you imagine. For your audience, animation will translate to the possibility and potential you can provide.
An animated character is simply a few shapes juxtaposing to represent a human, animal, or whatever it is you’re bringing to life. It’s simple and straightforward, which is what you want your message to be. Simplicity sticks.
The number of people who prefer to consume information through watching video rather than reading text is increasing each year. With an animated explainer video, you can effortlessly welcome them into the world of your business.
Please contact us if you have any questions about explainer videos, or if you’re interested in creating one.