7 Amazing Uses of Animation Production in Marketing

animation production

Online marketing is constantly changing and expanding. A tactic that once worked 10 years ago is now outdated and overused.

To achieve record-breaking growth, marketers need to stay ahead of the curve, and we’re here to help you do just that.

Introducing the latest, proven marketing strategy– animation production! Why does this technique work? Because people love the ease of watching videos and animations.

In fact, 43% of people stated that they would rather see more video content from marketers.

Not sure where to start? Check out these 7 amazing uses of animation production and how you can incorporate them into your marketing strategy.

1. Animated Logo

The most famous example of this is the Google logo. Google unveiled its new animated logo in 2015, and since then has been heralded as the new future of branding.

Through the animation, Google is able to show off some of their features, like voice activated searches. Not only that, but Google updates their home page daily, with animations, illustrations, and more.

While you might not have a team as big as the Google one, you can still take advantage of this marketing strategy.

Animated logos are great because of their novelty. Few companies have invested in them and that makes them memorable.

2. Animated Ads

Videos are the future of advertisements, especially on social media.

In 2016, Facebook changed their algorithm to give preference to videos over other types of posts. Because of this, videos now have a considerably higher reach and conversion rate than other forms of content.

Animating your advertisements is a great way to go for two reasons. First, it’s inexpensive.

With animation videos, you don’t need fancy cameras, lights, microphones, or stands. All you need is a skilled designer, a video editing software, and a good idea.

The second reason you should go with animation is that it often has a polished and unique look. Because everything is done through a computer you can make sure each detail is in line with your brand image.

3. Explainer Videos

Next, animation production is ideal for explainer videos. There are dozens of different options where an animated video would work. In fact, we’ve outlined five reasons it’s important to invest in these type of videos.

If you’re a service company, you can make a video explaining what it is you do and how it helps your customers save time, money, or energy.

Another great option is to create a video explaining how to use a product or answering FAQ.

Lastly, think about making an about us video for your website. While most companies have an about page on their website, few utilize it as a promotional page.

If your about page has long paragraphs about your company, you’re doing it wrong. Transform the boring copy into an entertaining video and you will entice your visitors to learn more.

4. Stop Motion

Not all animation has to be done completely on the computer. If you don’t have the skills or experience to make an animation production from scratch there are other options. One of which is stop motion videos.

Stop motion videos are very easy to produce but can take a long time. The process involves moving certain pieces in your frame and then taking a picture after each movement.

Afterwards, stitch up all the photos in a fast moving slideshow and combine with audio and other visual effects. The result? An intriguing video where objects move by themselves.

All you need for these videos is a camera, tripod, and a simple editing software.

5. Whiteboard

Using a whiteboard is another video that can be done with extensive graphic design skills. This type of animation has become increasingly more popular in the last couple of years.

In order to achieve this video, you’ll need a whiteboard or chalk board and their corresponding writing utensils. Then you’ll record as someone draws out diagrams, images, and words.

These videos have become especially popular for companies that want to showcase statistics, services, and ideas rather than products.

It’s important to note that you’ll need someone with neat writing and drawing skills in order to successfully produce this video.

6. Interactive

Another great way to incorporate animation production into your marketing strategy is through interactive videos. If you are able to get people to interact with your videos or advertisements, they are much more likely to remember them.

Some ways you can do this is by creating areas in the video where they can click, and the video responds.

If done correctly, this is one of the most effective types of animated videos you can produce for your company. It also takes a little more work because you’ll need someone with programming experience.

7. Integrated Animation

The last style you’ll want to know about is integrated animation. This type of video combines real footage with animation.

Some effective examples of this are cooking videos that display the recipe on the side while still showing bird’s eye footage of the recipe being made.

These videos work because they can show real life examples and information at the same time. In fact, if your video is providing value, often times people will share the video with family and friends.

The integrated animation videos really are the best of both worlds. They give you all the benefits of a live action commercial while still providing flexibility with animation.

The only downside to using these videos is the items needed to produce it. You’ll have to focus on everything from camera angles and lighting to after effects and animations.

At the end of the day though, these videos are a great asset to have and are worth the time and effort.

Animation Production for Your Business

The best thing about animation is it can work for almost every scenario and business, especially yours.

Once you make the video you’re not done though. The next step is integrating video with marketing SEO strategies.

Not sure how to get started with this? Talk to our team. We are the leaders in video marketing industry. It’s what we do best!