With more than 500 Million hours of video being watched online a day, it’s obvious that the way to reach your customers with content that draws them in and actually matters to them in through video. Startup videos, in this case.
If a picture is worth 1000 words, then a video must be worth a novel series, right? Video marketing is one of the most realistic (and fun) ways to ensure that your customers are seeing your business for what it is and growing interested in it. That’s why 87% of online marketers use video content.
If you are just starting a business, you’re going to need to do something to get the word out about your company and get clients and customers interested in what you have to offer.
Why Does My Business Need Startup Videos?
As aforementioned, the internet’s biggest culprit of consumption is none other than videos. Why? Because they include sight, sound, colors, and most of the time are easier to understand than written marketing.
This is not to say that written content isn’t important as well but clearly based on facts, you will get more exposure and interest from video content. There are many different ways to use startup videos to gain traction, be it different styles or different purposes.
So what are you waiting for? Here are 5 creative and captivating ways you can use startup videos to grow your business!
1. Show What You Do With a Live Stream Video
One of the best ways to show a customer base what it is your company does it to do simply that, show them! One fantastic way to do this, especially if you already have a decent following on YouTube, Facebook, or Instagram, is to do a live stream video.
This way, when customers tune in to get their daily fix of content, they can not only see first hand what it is you’ve got going on, but it also gives you the opportunity to interact with them in real time.
If you are creating startup videos for, say, a company that creates and distributes popsicles, start a live stream that shows the process behind the creation, answer customer questions about it, and ask them for feedback on flavors or packaging. This makes the customer not only feel in-the-know but a part of the process.
2. Include Real Customer Testimonials to Create Trust
All great startup videos that talk about a product or service will include real people and real testimonials. This builds trust with the client, which is extremely important when it comes to word of mouth marketing and drawing in clients that haven’t already used your service or product.
Nothing says authentic like real people sitting down and discussing the ins-and-outs of the experience they had with your company and genuine gratitude or excitement over that experience. If you want a strong customer base, you need to put your focus into building trust, simple as that.
3. Create a Tutorial or How-To Style Video
In 2015, over 100 million hours of how-to styles videos were watched on YouTube alone. It’s fair to say that people love to use them to learn, but many people also just like to watch them in general, even if they don’t need help in that area, that’s why Buzzfeed’s Tasty does so well.
Whether your business is selling a service or a product, there are certainly ways to a how-to/tutorial video to gain a following and grow your business. For example, if you are a company that sells re-purposed clothing, create a tutorial style video to show how to take an old t-shirt and re-purpose it.
You can also create a whiteboard explainer video, these are becoming increasingly popular on the internet, and are simple and easy to make.
The possibilities are endless, and as far a startup videos go, this one will certainly attract an interested customer base. Not only does this show customers your skill, it also gives them something from you without them having to spend a dime, and we all know that people love free stuff.
4. Video Marketing of a Product or Service
This one is a bit of a no-brainer, but it’s definitely impactful enough to put on the list. Creating a commercial-type marketing video of a product or service is a great way to get people familiar with your company and what it is that you do.
The best part about this is the endless possibilities and ability to get as creative as you want. The key here is to be unique, it’s likely that you aren’t the first or only person that does what you do, so use this video to set yourself apart from the competition. Include in the video what it is that makes your product or service better than anyone else’s.
What’s also great about this, is that it can cost you a lot of money if you’re willing to invest in it, or it can cost you little to no money at all. It just depends on what you are willing to do, and you’re perfectly able to create awesome startup videos on a budget.
If you’re not very film or tech-savvy, that’s perfectly fine. There are tons of resources on the internet that can help you get ideas, or help you create the video content you need to make successful startup videos.
5. Create an Attention-Grabbing Landing Page Video
Once you’ve found the right kind of video to make, whether it be a product/service video, a how-to style video, a pitch video, or even a testimonial video, it’s important to put it out there in the right places.
Of course, you will want to include the video on your social media channels, but it’s also great to include it on your landing page. Your website is mainly where people will go to actually get ahold of you or order a product, so having a great attention-grabbing video front and center when they arrive on your page is a must.
Whatever the video is, just make sure that it’s on your landing page!
Here to Help You
Now that you have some great ideas for how startup videos are going to help you grow and maintain your new business, it’s time to find the right help to make your vision come to life.
Check out our services, or our blog, or simply just contact us to find out how to take those awesome ideas in your head and make them a reality!